Few marketing channels have begotten as rapidly or as dramatically as search engine optimization (SEO). In its cradle, SEO was the umbrageous practice of stuffing keywords, tweaking back-end code, and spamming links till you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices spanking rapidly, and its search algorithm has not really stopped evolving.
Ask most trusted SEO agency and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing a plethora of backlinks and stuffing keywords to manipulate business’s search rank. Google quickly put an end to these black-hat SEO practices and still continues to evolve its search algorithm. Exalted-quality content and potent links are still the keys to SEO, but how else has it changed in the last decennary?
1) Mobile Prioritization
Currently, Google is working to strengthen the magnitude of optimizing websites for mobile users. But how accurately does this anticipate SEO? The emersion of mobile devices has also changed the way marketers constitute SEO stratagem. Local mobile searches will likely surpass desktop searches for the first time so search engines are synthesized. Google has updated its algorithms. They now penalize sites that propagate blunder for mobile users.
2) Keyword stuffing
Back in the day, keyword stuffing was a common practice, with SEO professionals stuffing as many multiple keywords into an article and website landing pages as possible. Keywords used to be a pillar in which search engines would break down and index page content. Past SEO practice had webmasters stuffing their pages with keywords in order to increase their page rank; whether hiding them with imperceptible text or within the website’s code.
3) The Rise of Quality Content
As keyword emphasis deteriorates, brands are shifting their efforts to producing high-quality content. Google emphasizes high quality and useful content that satisfies your target audience to ultimately frequent your site and share it with others.
In recent years, Google updated its search algorithm to reward sites that offer useful, unique and informative content. Sites that feature duplicate content from other sites are de-ranked and de-indexed. Search engines consider these websites more relevant and authoritative, there by showing up higher in SERPs. Producing high-quality content will help keep at the top of search engine results.
4) Anchor text
The anchor text on an outbound link has no bearing on the page ranking relevance, it is just treated as part of the text. It used to be that primary keywords acted as anchor text, but this doesn’t hold true anymore. Anchor text is the text on which a link is hyperlinked on a web page.
5) The Proliferation of Social Media
Google operates to serve users with the content that best fits their search needs. In order to promote a company or brand in Google’s image, social media can be a valuable tool to use. The influence of social media on SEO has, and perhaps constantly will be, one of the most talked about affair in the search industry.
SEO has changed dramatically over the years. An SEO’s job has shifted from more traditional optimization to copulative the client’s content with the end user over umpteen devices and platforms.
SEO changes every year, occasionally more often, and requires constant updating and accommodate.
This is why as an SEO agency with the specialism in SEO.